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Alpha beta11/4/2022 ![]() ![]() The term “alpha male” originates from the animal kingdom as describing the top of the pack. The term “alpha male” is a term most people know, and for a good reason. Let’s see what each of these six unique personalities offer by observing their four most prevalent traits. These classifications help us understand how and why a man lives his life the way he does. Despite seemingly random acts and ways of going about life being the norm for all men, there are ways to categorize a man’s actions into more specific traits and tendencies. Stores in other areas went to Certified Grocers, Albertson’s, and other chains.įor all intents and purposes, Alpha Beta is no more.Every man has unique personality traits that make him who he is and define his actions. American ultimately sold many of the Alpha Beta stores to Yucaipa/Ralphs/Food4Less, but rebranded some under the Lucky name. Most Northern California units took the Lucky name. The demise of the Alpha Beta name began with the 1988 merger of American Stores with Lucky Stores. Lucky Stores Merger and the End of Alpha-Beta Combined food and drug stores in Alpha Beta territory were re-branded Skaggs Alpha Beta during the next few years. ![]() In 1979, Skaggs Drug (an operation founded by the original Safeway founding family) purchased American Stores and assumed the American Stores name. In 1968, all stores converted to the discount format and the FAD name was retired.īy 1973, Alpha Beta operated over 200 supermarkets and additional 50 coffee shops and drug stores. This same year, the company also converted several outlets to the FAD format, an experimental discount operation (similar to Colonial’s Big Star stores and A&P’s WEO outlets of the period). ![]() The following year, the first Alphy’s Coffee Shops opened.Īlpha Beta moved into Northern California in 1967, with the first store in San Pablo. In 1961, Alpha Beta merged with American Stores (operators of Acme Markets on the east coast) and assumed the name “Alpha Beta Acme Markets”. The company went public in 1956 and grew through the acquisition of the Raisin Markets chain in 1958 and through its drug store division, Hy-Lo, beginning in 1960. Eventually Alpha Beta Ranch Markets were also opened, although the simple Alpha Beta name ultimately was applied to all stores. In 1932, Alpha Beta began operating its first supermarkets under the Wholesale-Retain Food Markets name. Alpha Beta Food Markets incorporated in 1929. By the next year, seven stores were operating under this name. The Alpha Beta name was first used for the Pomona store in 1917. Their Triangle Grocerteria (at 329 West Second Street, Pasadena) began arranging groceries alphabetically in 1915, the beginning of the “Alpha Beta system”. Alpha Beta began as a merchandising concept rather than as a store name.Īlbert and Hugh Gerrard had been operating food stores in Southern California since 1900 and had been early adopters of a self-service system in 1914. ![]()
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